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IRPMS | Abstract

e-ISSN 2395-3950, p-ISSN 2395-440X

Best Paper Award

This to certify that International Research and Publications in Medical Sciences (IRPMS) editorial team has considered to present the best paper award to the corresponding author Kristine Joy G. Boholst, Noli A. Cabildo, David Vi for publishing his outstanding research paper in IRPMS, Volume-3, Issue-4, Oct-Dec entitled as 1. FACTORS FOR TUBERCULOSIS TREATMENT RELAPSE AMONG PATIENTS PREVIOUSLY TAKING CATEGORY 1 STANDARD TUBERCULOSIS TREATMENT REGIMEN IN SELECTED MUNICIPALITIES OF ILOCOS SUR.

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editor@ irpms.com, irpmseditor@gmail.com +91 9427222776

Abstract

5. Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India.

Sahila Khatun, Prakash H. Bhabhor, Tejas K. Patel, Parvati B. Patel,

Int Res Pub Med Sci 2015;1(4):29-34

ABSTRACT

Objective: To check the type of claims and reference provided in the drug promotional literature made available to the clinicians in a tertiary care teaching hospital by pharmaceutical companies. Methodology: In this cross-sectional study, drug promotional literature materials were collected from the various clinical departments of a tertiary care teaching hospital. We elucidate the type of claims and evidence provided in its categorized claims into 4 types- type A (unambiguous clinical outcome), B (vague clinical outcome), C (Emotive or immeasurable outcome) and D (non-clinical outcome). We also assessed the reference provided for each claim. Result: We observed total 282 claims from the 90 drug promotional literature materials. It contains average 3.04±1.71 claims per literature. The distribution of type A, B, C and D claims were 16.67%, 42.90%, 19.15% and 21.28%, respectively. The distribution of references for type A, B, C and D claims was 87.23%, 52.90%, and 3.70% and 18.33%, respectively. Conclusion: The majority of claims was based on vague, emotive or immeasurable and nonclinical outcome.

Key-words: Advertisment, Drug promotion, Pharmaceutical company.


HOW TO CITE THIS ARTICLE:

Pubmed Style

Khatun S, Bhabhor PH, Patel TK, Patel PB. Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India. Int Res Pub Med Sci 2015; 1(4):29-34.

Web Style

Khatun S, Bhabhor PH, Patel TK, Patel PB. Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India. http://irpms.com/home/article_abstract/109 [Access: Jan 15, 2015].

AMA (American Medical Association) Style

Khatun S, Bhabhor PH, Patel TK, Patel PB. Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India. Int Res Pub Med Sci. 2015; 1(4):29-34.

Vancouver/ICMJE Style

Khatun S, Bhabhor PH, Patel TK, Patel PB. Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India. Int Res Pub Med Sci. 2015; 1(4):29-34.

Harvard Style

Khatun S, Bhabhor PH, Patel TK, Patel PB.( 2015) Pharmaceutical Advertisement Claims Of Drug Promotional Literatures In India. Int Res Pub Med Sci. 1(4):29-34.


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